Which pop culture icon launched the first major celebrity-driven subscription box service in 2015, pioneering a trend that many stars would later follow?

The direct-to-consumer subscription box model revolutionized retail in the 2010s, creating personalized shopping experiences delivered straight to consumers' doors. Many celebrities have capitalized on this trend, launching their own subscription services to connect with fans in a more intimate way. This poll tests your knowledge about which pop culture icons were early adopters of this innovative retail strategy.

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Gwyneth Paltrow with Goop Box
Kate Hudson with Fabletics VIP
Beyoncé with Ivy Park Box
Rachel Zoe with Box of Style