Which company pioneered the first large-scale product recommendation system called 'item-to-item collaborative filtering' that revolutionized online shopping in the late 1990s?

The history of retail innovation is filled with technological breakthroughs that forever changed how we shop. From humble beginnings to sophisticated systems, recommendation algorithms have transformed the consumer experience in ways early merchants could never imagine. Test your knowledge about a groundbreaking recommendation system that revolutionized online shopping and set the standard for personalized retail experiences.

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Amazon
eBay
Walmart
Netflix