Which of these famous taglines specifically employs a linguistic device called 'antimetabole' (reversing the order of words in successive phrases) to create its memorable effect?

Beyond products and services, language itself becomes a powerful marketing tool. This poll explores how language and linguistics have influenced some of the most successful advertising taglines in history. The most effective taglines often employ linguistic devices like alliteration, rhythm, rhetorical questions, or semantic ambiguity to create memorable phrases that stick in consumers' minds for decades. Test your knowledge of the linguistic craft behind famous brand messaging!

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DeBeers: 'A diamond is forever'
FedEx: 'When it absolutely, positively has to be there overnight'
Lay's: 'Betcha can't eat just one'
Milk Processor Education Program: 'Got milk? milk got.'... Just kidding! It's 'You can never be too thin or too powerful' by Macintosh