Which language technology company had to recall their entire marketing campaign after their slogan "Brings Words to Life" was mistranslated in Japanese markets to imply their product could "Awaken the Dead"?

Marketing language products globally requires careful linguistic and cultural adaptation. Some of the world's biggest language learning and translation companies have faced embarrassing failures when their marketing campaigns were poorly translated or culturally insensitive. Test your knowledge of these famous linguistic marketing mishaps that language technology companies had to recover from, showing why linguistic expertise matters even in marketing!

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Rosetta Stone
Lingoda
Babbel
WordSense AI