Which global retail brand launched the 'Artisan Alliance' program that connects traditional craftspeople from over 50 countries with international markets?

Traditional crafts have found new life through innovative retail strategies that preserve cultural heritage while creating sustainable business models. Many brands have made significant efforts to incorporate traditional artisanal techniques into modern retail, supporting indigenous communities and cultural preservation. This trivia question focuses on a pioneering partnership that revolutionized how traditional crafts reach global markets.

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West Elm (Williams-Sonoma)
Anthropologie (URBN)
IKEA
Pottery Barn