Which innovative packaging strategy did Warner Bros. introduce in 1997 that revolutionized DVD sales and became the industry standard for physical film distribution?

Product packaging plays a crucial role in the film industry's marketing strategy. From limited edition Blu-rays to collectible box sets, how films are physically packaged can significantly impact consumer purchasing decisions and create lasting brand connections. Test your knowledge about a revolutionary packaging innovation that changed how physical media was sold in the early 2000s.

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The Keepcase - The plastic clamshell design that replaced cardboard sleeves and became the universal standard for DVDs
The Digibook - Premium hardcover book-style packaging with integrated disc holders and production photos
The Snapper Case - Eco-friendly recycled cardboard packaging with snap closure mechanism
The Alpha Box - Transparent acrylic display cases with anti-theft locking mechanism