Which celebrity-brand collaboration set a record by selling out completely within 24 hours of launch in 2019, crashing the website and generating over $1 billion in revenue its first year?

In the ever-evolving world of pop culture, celebrity brand collaborations have become a cornerstone of retail marketing strategy. These partnerships often generate massive buzz, drive sales through the roof, and create cultural moments that transcend traditional advertising. Test your knowledge about one of the most financially successful celebrity brand collaborations that shattered industry expectations and changed the retail collaboration landscape forever.

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Rihanna's Fenty Beauty with LVMH
Travis Scott's McDonald's 'Cactus Jack' meal
Kylie Jenner's cosmetics line with Coty
Beyoncé's Ivy Park collection with Adidas