Which digital marketing innovation led to a 40% increase in younger audiences (18-34) attending Broadway shows between 2015-2019?

The performing arts world has undergone significant transformation in how productions are marketed to audiences. From playbills to pixels, theaters and performance companies have had to adapt their digital marketing strategies to fill seats and create buzz. This trivia question explores a pivotal moment in performing arts digital marketing that changed how productions connect with modern audiences.

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Rush ticket mobile lottery apps that gamified last-minute ticket purchases
360° virtual theater tours offered through performing arts venue websites
Performance livestreaming partnerships with major social media platforms
AI-powered recommendation engines on ticket purchasing platforms