Which major religious text publisher first introduced 'verse-by-verse' digital subscription model with personalized theological insights based on reading patterns?

In the digital age, religious and philosophical text publishers have had to adapt their marketing strategies to reach modern audiences while maintaining reverence for sacred content. This poll tests your knowledge about a significant marketing transformation that occurred within the religious publishing industry in the 2010s, changing how millennials and Gen Z access spiritual wisdom.

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Zondervan's YouVersion Bible App (2014)
Oxford University Press Sacred Texts Portal (2016)
Shambhala Publications' Dharma Stream (2015)
HarperOne's Illuminated Wisdom Platform (2017)