Which ancient civilization developed the first known customer loyalty program, using clay tokens that customers could collect and later exchange for goods?

The marketplaces of ancient civilizations were more than just centers of trade—they were sophisticated retail environments that shaped consumer psychology and established principles we still use today. From loyalty systems to advertising techniques, ancient merchants pioneered retail concepts that modern businesses have only refined. Test your knowledge about how our ancestors approached commerce and consumer engagement in this challenging trivia question!

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Ancient Egyptians, who created 'pharaoh's favor' tablets for repeat buyers at royal marketplaces
Mesopotamians, who implemented a 'repeat customer' system using clay tokens in marketplaces around 2000 BCE
Ancient Romans, who introduced 'tesserae' coins for loyal patrons of certain shops and bath houses
Ancient Chinese merchants during the Han Dynasty, who issued bamboo 'return tokens' to regular customers