Which advertising campaign featured readers' emotional reactions instead of traditional book reviews and is credited with helping make 'The Night Circus' by Erin Morgenstern a bestseller?

Throughout publishing history, certain advertising campaigns have transformed ordinary books into cultural phenomena. From clever slogans to innovative marketing strategies, these campaigns changed how we discover literature. Test your knowledge of the publishing industry's most impactful advertising campaigns that turned books into bestsellers and authors into household names.

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'You'll Never Read Alone' by Penguin Random House
'Discover the Magic' by Doubleday
'The Book Everyone's Talking About' by HarperCollins
'Read It Before You See It' by Simon & Schuster