Which presidential campaign first used data analytics to personalize its campaign slogan messaging across different demographic groups?

Campaign slogans have shaped American political history, becoming powerful tools that can make or break a presidential bid. These catchy phrases have evolved from simple party chants to sophisticated marketing tools that encapsulate a candidate's vision and connect with voters emotionally. Test your knowledge about the strategic marketing behind some of America's most pivotal presidential campaigns and the slogans that helped candidates win the highest office in the land.

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Barack Obama's 2012 campaign ('Forward')
George W. Bush's 2004 campaign ('Yes, America Can!')
Bill Clinton's 1996 campaign ('Building a Bridge to the 21st Century')
Donald Trump's 2016 campaign ('Make America Great Again')