Which athlete's endorsement deal is credited with transforming sports marketing by creating the first signature shoe line that shared revenues based on sales rather than just a flat fee?

In the world of sports marketing, athlete endorsements have become billion-dollar business decisions that can transform both brands and careers. One particular endorsement deal revolutionized how sports marketing operates, creating a template that's still followed today. Test your knowledge of this pivotal moment in sports business history that forever changed how athletic talent is monetized.

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