Which major sports retailer first implemented a 'wear test' feature in their loyalty program, allowing members to borrow athletic gear for real-world testing before purchasing?

The sports retail landscape has been transformed by innovative loyalty programs that drive customer retention and lifetime value. Beyond simple point systems, leading sports retailers have pioneered unique engagement strategies to keep athletes and fans coming back. Test your knowledge about one of the most successful sports loyalty program innovations that changed the industry.

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Nike with their Nike+ Program
Fleet Feet with their Fit ID Program
Adidas with their Creators Club
Under Armour with their UA MapMyRun Program