Which pharmaceutical brand maintained over 90% customer loyalty after transitioning from prescription to OTC status by using the marketing slogan "Same Medicine, Different Access"?

The pharmaceutical industry has seen dramatic shifts in consumer brand loyalty over the past decade, particularly with prescription medications transitioning to over-the-counter status. When patients have more direct choice in their medications, brand recognition and loyalty become crucial marketing factors. This poll tests your knowledge about one of the most successful prescription-to-OTC transitions and the marketing strategy that maintained exceptional brand loyalty throughout the change.

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Claritin (loratadine)
Prilosec (omeprazole)
Flonase (fluticasone)
Nexium (esomeprazole)