Which Broadway musical pioneered the practice of integrating a real consumer product into its storyline, creating a landmark product placement deal that generated significant additional revenue?

In the competitive world of performing arts, product endorsements create valuable revenue streams for theaters, performers, and production companies. These strategic partnerships often involve careful selection of brands that align with the artistic vision while appealing to theater audiences. This poll tests your knowledge of a groundbreaking product endorsement that changed how Broadway shows approach commercial partnerships.

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Hairspray (2002) with TRESemmé hair products
Rent (1996) with Apple computers
Mamma Mia! (2001) with Chiquita bananas
Avenue Q (2003) with Bad Idea Bears merchandise