Which medication became the first prescription drug to launch a major direct-to-consumer (DTC) television advertising campaign in the United States after FDA regulations changed in 1997?

The pharmaceutical industry's approach to marketing has undergone significant transformation over the decades. While medical products were traditionally marketed exclusively to healthcare professionals, a major shift occurred when direct-to-consumer (DTC) advertising became permissible. This poll tests your knowledge about a pivotal moment in pharmaceutical product marketing history that changed how medications are promoted to the public.

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