Which celebrity's product line initially failed in department stores but became a billion-dollar brand after pivoting to direct-to-consumer sales and personalized algorithm-based recommendations?

Many celebrities have leveraged their fame to launch successful product lines, but not all celebrity products succeed as planned. This trivia challenges you to identify which famous person made a strategic pivot that transformed their initial retail failure into a billion-dollar brand. Test your knowledge of celebrity product development strategies and the pivotal moments that changed these famous brands' trajectories.

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Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop
Rihanna with Fenty Beauty
George Clooney with Casamigos Tequila