Which sports brand's loyalty program pioneered the concept of rewarding customers not just for purchases, but also for tracking workouts and physical activity through their mobile app?

Customer loyalty programs have become a game-changer in the sports retail industry, with brands competing to create the most engaging and rewarding experiences. These programs don't just drive repeat purchases—they create passionate brand ambassadors and valuable data streams. Test your knowledge about one of the most innovative loyalty programs in sports retail history that changed how athletic brands engage with customers.

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Nike with Nike+ and NikeFuel
Adidas with adiClub Points
Under Armour with UA Rewards
Reebok with Reebok Unlocked