Which e-commerce innovation did Nike introduce in 2016 that fundamentally changed how customers shop for athletic footwear online?

The sports retail industry has seen dramatic evolution in recent decades, with innovative strategies completely transforming how athletes and fans purchase equipment and apparel. From brick-and-mortar specialty stores to sophisticated e-commerce platforms with AI-powered recommendations, sports retail continues to adapt to changing consumer behaviors. Test your knowledge about a significant turning point in sports retail history!

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• Nike Fit - An AR scanning tool that measures your feet through your smartphone camera to recommend the perfect shoe size
• Nike By You (formerly NIKEiD) - The first mass-market customization platform for athletic shoes
• Nike SNKRS app - The exclusive drop platform for limited edition releases
• Nike Run Club - The activity tracking app that integrated with their e-commerce platform

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