Which Broadway theater company pioneered the use of interactive beacons (IoT) that send personalized content to audience members' smartphones based on their location within the theater building?

The performing arts industry has evolved significantly in how it markets productions and engages audiences. From traditional playbills to immersive digital experiences, theaters have embraced innovative retail and marketing approaches to attract patrons and enhance the theatrical experience. This trivia question explores a groundbreaking IoT initiative that changed how audiences interact with theatrical productions.

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The Roundabout Theatre Company with their 'StageConnect' program
The Shubert Organization with their 'TheaterTouch' technology
Lincoln Center Theater with their 'Spotlight' engagement system
The Public Theater with their 'AudienceLink' platform