When Epic Games Store launched in December 2018, what unique strategy did they use to attract users that was revolutionary for the digital PC gaming marketplace?

The gaming industry has seen numerous digital distribution platforms emerge over the years, each with their own unique launch strategies and incentives to attract users. Epic Games Store made a particularly notable entrance into the market dominated by Steam. Test your knowledge about this significant product launch that disrupted the digital PC gaming marketplace!

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They offered developers an 88/12 revenue split instead of the industry standard 70/30
They launched with virtual reality support for all games
They had exclusive streaming integration with Twitch
They offered a subscription model with unlimited game downloads