Which global wildlife conservation organization adopted the black and white panda as its logo in 1961, creating one of the most recognized nonprofit brands worth an estimated $80 million?

Conservation organizations rely on powerful branding to raise awareness and funding for wildlife protection efforts. Recognizable logos and effective marketing campaigns help these organizations stand out in a crowded nonprofit space. Test your knowledge about one of the most famous wildlife conservation brands in the world and its remarkable brand journey that has helped protect endangered species for decades.

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World Wildlife Fund (WWF)
Wildlife Conservation Society (WCS)
International Union for Conservation of Nature (IUCN)
The Nature Conservancy