Which global beverage brand introduced the modern image of Santa Claus in his red and white outfit through their holiday advertising campaigns in the 1930s?

Cultural celebrations and festivals around the world have become important marketing opportunities for brands. Companies often create special edition products, themed campaigns, or sponsor cultural events to associate their brands with these cherished traditions. Test your knowledge about how major brands have incorporated cultural traditions into their marketing strategies and product offerings.

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Coca-Cola
Pepsi
Dr Pepper
Schweppes