Which major gaming company first introduced a digital loyalty program that rewarded players with points for both game purchases AND in-game achievements?

The gaming industry has evolved sophisticated customer loyalty systems that reward players and keep them engaged. From early physical punch cards to modern digital reward ecosystems, gaming companies have pioneered innovative ways to maintain player loyalty. Test your knowledge about how major gaming companies have developed their customer retention strategies over time.

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Microsoft with Xbox Live Rewards (2010)
Sony with PlayStation Plus (2010)
Valve with Steam Rewards (2009)
Nintendo with Club Nintendo (2007)