Which famous literary tagline was created by publishing company Scholastic to market J.K. Rowling's first novel in the United States, and became a central element of the franchise's brand identity?

In the competitive world of book publishing, memorable taglines can make the difference between a bestseller and a forgotten title. Publishers and authors carefully craft these phrases to capture the essence of their work and entice readers. This trivia question explores one of the most iconic taglines in literary history that helped transform a book into a cultural phenomenon and multi-billion dollar franchise.

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"The boy who lived."
"Journey beyond your imagination."
"His Dark Materials for a new generation."
"You'll never look at the world the same way again."