Which retail experiential marketing event holds the Guinness World Record for 'Largest Product Launch' by attendance, with over 1.6 million participants across multiple cities in 2015?

The retail world has witnessed some extraordinary marketing achievements that have earned their place in the Guinness World Records. From massive product launches to viral campaigns that broke the internet, these retail marketing strategies have set benchmarks that seem almost impossible to surpass. Test your knowledge about these exceptional retail marketing feats that pushed boundaries and created history in the world of commerce.

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• Samsung Galaxy S6 Global Launch
• Xiaomi Mi Fan Festival
• Apple iPhone 6 Worldwide Release
• Amazon Prime Day Inaugural Event

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