Which publishing house uses a penguin as its iconic mascot, first introduced in 1935 as part of its revolutionary approach to affordable paperback books?

Brand mascots have become iconic representations in many industries, including the literary world. Publishing houses and bookstore chains often develop memorable characters to represent their brands. These mascots can become cultural touchstones, appearing in advertisements, store displays, and even as collectible merchandise. Test your knowledge about famous mascots that have helped promote literature and reading throughout the years!

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Penguin Random House
HarperCollins
Simon & Schuster
Macmillan Publishers