Which major sports brand launched an innovation lab called 'S.P.E.C.T.R.U.M.' in 2019, focused on developing AI-powered personalized equipment and digital retail experiences?

The sporting goods industry has undergone massive transformation in recent years, with technology reshaping how brands connect with athletes and enthusiasts. Leading companies have established innovation labs to stay ahead of the curve and meet evolving consumer demands. Test your knowledge about how major sports brands are innovating in the retail space through dedicated research and development centers.

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Under Armour, with their Connected Fitness Technology Center
Adidas, with their Brooklyn Creator Farm
Nike, with their Advanced Innovation Collective
Puma, with their Sports Performance Enhancement and Creative Technology Research Unit for Modern athletes