Which sports retail giant was the first to launch an AR app allowing customers to virtually test how basketball shoes would perform with real-time jump and landing analytics?

The sports industry has been rapidly adopting augmented reality (AR) technology to enhance the shopping experience, allowing customers to virtually try products before purchasing. Major sports retailers have invested millions in AR capabilities, transforming how consumers interact with sporting goods online and in physical stores. Test your knowledge about this cutting-edge retail technology that's changing how athletes and sports enthusiasts shop for their gear.

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Nike with their 'Nike Fit AR' platform in 2018
Adidas with their 'Adidas AR Hoops' technology in 2019
Under Armour with their 'UA Virtual Court' system in 2017
Puma with their 'Puma Performance AR' experience in 2020