Which major global brand faced significant backlash in 2019 for a Lunar New Year advertisement that was criticized for cultural insensitivity and stereotyping Chinese traditions?

Traditional cultures around the world have inspired unique marketing strategies and brand identities. From incorporating cultural symbols in logos to creating campaigns around cultural celebrations, businesses have found various ways to connect with consumers through cultural heritage. Test your knowledge about how traditional cultural elements have been integrated into modern marketing and branding strategies!

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Dolce & Gabbana
Gucci
Burberry
Louis Vuitton