Which celebrity entrepreneur pioneered the use of augmented reality (AR) try-on technology in their beauty brand's mobile app, allowing customers to virtually test products before purchase?

Many celebrities have ventured beyond entertainment into retail businesses, often pioneering innovative omnichannel strategies and technologies. These star-powered brands frequently push boundaries in how products are marketed, sold, and experienced by consumers. Test your knowledge about how famous people have influenced retail technology and shopping experiences with their business ventures!

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty