Which innovative digital advertising campaign first used dynamic ticket pricing based on real-time audience analytics for a major Broadway production?

The performing arts world has seen revolutionary changes in marketing strategies over the past decade. Broadway shows and theater productions have adopted sophisticated retail strategies to boost ticket sales and engage audiences in new ways. This poll tests your knowledge about a groundbreaking digital marketing campaign that changed how performing arts venues promote their productions. How well do you know the cutting-edge promotional techniques that have transformed theater attendance?

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Hamilton's "Rise Up" campaign with mobile-responsive billboards that changed pricing based on proximity of smartphone users
The Lion King's "Pride Dynamic" campaign that adjusted ticket prices hourly based on social media sentiment analysis
Wicked's "Defying Gravity" promotion that used weather patterns to determine optimal pricing strategies
Phantom of the Opera's "Behind the Mask" campaign with facial recognition technology to identify repeat customers for dynamic pricing