Which candy brand saw a 65% sales increase after its strategic product placement in a major 1982 film, considered one of the most successful product placement deals in movie history?

Product placement in films and TV shows has become a sophisticated marketing strategy worth billions annually. From subtle brand appearances to storyline integrations, these partnerships can dramatically boost brand awareness and sales. This poll tests your knowledge about one of the most financially successful product placement deals in cinema history that transformed a candy's market position virtually overnight.

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Reese's Pieces in 'E.T. the Extra-Terrestrial'
Skittles in 'Close Encounters of the Third Kind'
M&Ms in 'The Goonies'
Hershey's Kisses in 'Back to the Future'