Which gaming company first introduced a digital loyalty program that rewarded players with free games rather than just points or discounts?

The gaming industry has pioneered innovative customer loyalty programs that have transformed how players engage with brands. From early point systems to today's sophisticated engagement models, these programs have become crucial to player retention and community building. This trivia question explores a significant milestone in how game companies revolutionized digital retail loyalty. Test your knowledge about the evolution of customer rewards in the gaming ecosystem!

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Steam (Valve) with its 'Steam Rewards' program in 2009
Origin (EA) with its 'On the House' program in 2014
Epic Games Store with its weekly free game offerings in 2016
PlayStation Plus with its 'Instant Game Collection' in 2013