Which transportation company launched the world's first 'Bus Store' concept where customers could shop for products while commuting?

In the transportation retail sector, innovation constantly reshapes how companies deliver products and experiences to consumers. One groundbreaking concept introduced a few years ago completely reimagined the traditional public transportation retail model. This innovative approach combined mobility with direct-to-consumer retail in a way that transformed urban shopping experiences. Test your knowledge about this unique transportation retail innovation that made headlines across the industry!

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Ikea's 'Shopping Express' in Shanghai
Amazon's 'Prime Transit' in Seattle
Uber's 'Shop & Ride' in Los Angeles
Virgin's 'Retail Transit' in London