Which pharmaceutical company pioneered direct-to-consumer advertising for prescription medications with their 1997 TV campaign featuring a famous celebrity discussing allergies?

The pharmaceutical industry has created some of the most memorable and impactful marketing campaigns in history. From groundbreaking advertisements that changed how we talk about certain conditions to taglines that became part of our cultural vocabulary, pharma marketing has shaped both healthcare conversations and consumer behavior. Test your knowledge about famous pharmaceutical marketing campaigns and their impact on medicine and society!

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Schering-Plough (Claritin) with Joan Lunden
Pfizer (Viagra) with Bob Dole
Eli Lilly (Prozac) with Brooke Shields
Johnson & Johnson (Tylenol) with Magic Johnson