Which celebrity's partnership with their brand generated the highest retail revenue, creating a billion-dollar product line that fundamentally changed athletic footwear marketing?

Celebrity endorsements and collaborations have transformed modern retail strategy. Beyond mere promotion, these partnerships have created billion-dollar product lines, revitalized aging brands, and established new retail categories. Test your knowledge of the business impact behind these famous partnerships and discover which celebrity collaborations truly changed the retail landscape through innovative marketing, product design, and business strategy.

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Michael Jordan with Nike (Air Jordan)
Rihanna with Puma (Fenty)
Kanye West with Adidas (Yeezy)
Serena Williams with Nike (Serena Williams Design Crew)