Which limited-edition flavor launched by Lay's in 2012 became their most successful product launch ever, generating over $100 million in sales in its first year?

In 2016, a major food corporation launched an innovative marketing campaign that transformed a traditional product into a cultural phenomenon. The campaign combined social media challenges, celebrity endorsements, and limited-edition varieties, resulting in unprecedented sales growth. This campaign is now studied in marketing courses as an example of how to revitalize a mature product through creative consumer engagement. Do you remember which iconic flavor sparked this revolution?

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Chicken & Waffles
Cheesy Garlic Bread
Sriracha
Cappuccino