Which innovative product marketing strategy did NASA use that significantly boosted public engagement with the James Webb Space Telescope prior to its launch?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant technological advancements in recent decades. Beyond its scientific importance, the telescope's launch was also a masterclass in product marketing that built unprecedented public engagement with a scientific instrument. This poll tests your knowledge about the marketing strategies that helped make the JWST a household name and created a new generation of astronomy enthusiasts.

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The 'Name A Star After Yourself' campaign where people could pay to have their names associated with newly discovered celestial bodies
The 'Webb Watching' augmented reality app that allowed users to virtually place the telescope in their environment and explore its components
The 'Where's Webb' interactive tracking website that showed the telescope's location and deployment status in real-time during its journey
The 'Webb Ambassadors' program where professional astronomers were paid to promote the telescope on social media platforms