Which scientific product marketing campaign first used the phrase 'Science for a Better Life' that became a cornerstone for communicating complex scientific innovations to the general public?

The world of science has seen some groundbreaking marketing campaigns that transformed how the public perceives scientific discoveries and innovations. These campaigns not only increased awareness but also fundamentally shifted public engagement with science. Test your knowledge about influential scientific product marketing that changed how research and technological advancements reach the general public.

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Bayer AG's corporate rebranding in 2002
IBM's Smarter Planet initiative in 2008
DuPont's 'The Miracles of Science' campaign in 1999
BASF's 'We create chemistry' rebrand in 2011