Which company launched the first widely-adopted virtual reality fitting room technology that allowed customers to try on clothing virtually?

Virtual reality is transforming the retail landscape, allowing customers to experience products before purchase. This technological revolution has been years in the making, with various pioneering companies pushing the boundaries of what's possible in the virtual shopping space. Test your knowledge about the early development of retail VR and see if you can identify which company first made this technology accessible to mainstream shoppers.

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Fits.me (acquired by Rakuten) with their virtual fitting room in 2010
Amazon with their 'Mirror Look' technology in 2012
Alibaba with their 'Virtual Try-On' feature in 2009
Microsoft with their 'HoloFit' platform in 2011