Which pop music superstar signed a reported $250 million lifetime deal to become Puma's brand ambassador in 2023, marking one of the largest celebrity endorsement deals in fashion history?

Brand ambassadors have become a cornerstone of marketing strategy in the pop culture landscape. These celebrity partnerships can transform a brand's identity and reach, often creating iconic campaigns that become cultural touchstones. Test your knowledge about some of the most impactful brand ambassador relationships in recent pop culture history. Do you know which unexpected partnerships created marketing magic?

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Rihanna
Beyoncé
Dua Lipa
Rihanna