Which gaming company first introduced the 'battle pass' monetization model that revolutionized free-to-play game revenue and customer engagement?

The gaming industry has transformed how companies engage with consumers, creating immersive experiences that go far beyond traditional retail. From virtual storefronts to in-game purchases and experiential marketing, gaming companies have pioneered new approaches to customer experience. Test your knowledge about a groundbreaking customer experience innovation that changed how gamers interact with brands and products.

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Epic Games with Fortnite
Valve Corporation with Dota 2
Riot Games with League of Legends
Activision with Call of Duty