Which gaming company first introduced the 'Interactive Demo Pods' retail concept that allowed customers to fully experience VR games before purchasing, leading to a 40% increase in VR hardware sales?

The gaming industry has transformed retail spaces and experiences in remarkable ways. From pop-up immersive stores to innovative product launches that blend physical and digital realms, gaming retailers are pioneering new approaches to customer engagement. This poll tests your knowledge of a groundbreaking retail innovation that changed how gaming products are marketed and experienced by consumers.

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Valve Corporation with their Steam Hardware Showrooms in 2018
Nintendo with their Switch Experience Centers in 2017
Sony with their PlayStation VR Arcade spaces in 2016
Microsoft with their Xbox Infinity Rooms in 2019