Which celebrity endorsement deal is credited with saving Puma from bankruptcy, increasing their market value from $4 billion to $14 billion, and revolutionizing the concept of celebrity equity partnerships?

Celebrity endorsements have become a cornerstone of retail marketing strategy, often resulting in dramatic sales increases and brand repositioning. Some endorsement deals have become legendary in the retail world, creating iconic associations between stars and brands that transformed both parties' fortunes. Test your knowledge of one of the most lucrative celebrity endorsement deals in retail history!

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Rihanna's Fenty x Puma collaboration
Usain Bolt's long-term Puma sponsorship
Selena Gomez's Puma ambassador role
The Weeknd's Puma XO collection