Which author's 1920s publicity campaign, including bookstore tours and media appearances, is credited with revolutionizing book marketing and creating the modern literary influencer model?

Before social media, literature had its own version of 'influencer marketing' that transformed how books reached the public. This poll explores a pivotal moment in literary history when a new approach to book promotion fundamentally changed the publishing landscape and created the modern bestseller phenomenon. Test your knowledge of how author promotion and literary influence evolved in the early 20th century!

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Ernest Hemingway
F. Scott Fitzgerald
Charles Dickens
Jacqueline Susann