In 1985, what controversial brand strategy decision did Coca-Cola make that led to massive consumer backlash and is now considered one of the biggest marketing blunders?

In the 1980s, the fierce competition between Coca-Cola and PepsiCo reached its peak during what became known as the 'Cola Wars.' This period saw some of the most dramatic and consequential brand positioning decisions in retail history. One particular strategic move by one of these giants was so revolutionary—and controversial—that it's still studied in business schools today as both a cautionary tale and a lesson in consumer psychology. Test your knowledge about this pivotal moment in brand strategy history!

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Introducing 'New Coke' and discontinuing the original formula
Attempting to acquire PepsiCo in a hostile takeover
Switching from sugar to high-fructose corn syrup without notifying consumers
Temporarily replacing the red cans with blue ones to counter Pepsi's branding