Which famous novel was marketed with a viral campaign that included fictional websites, an alternate reality game, and a fake research organization called The Institute for Works of Difference?

The world of publishing has seen some of the most creative marketing campaigns in history. From mysterious author identities to elaborate book launches and innovative promotional strategies, publishers have found countless ways to capture public attention and drive book sales. Test your knowledge about some of the most famous and effective marketing campaigns in literary history.

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House of Leaves by Mark Z. Danielewski
S. by J.J. Abrams and Doug Dorst
Night Film by Marisha Pessl
The Raw Shark Texts by Steven Hall