Which innovative product packaging approach, first widely used for the 1977 release of 'Star Wars', revolutionized film merchandise and is credited with generating over $32 billion in retail sales?

The film industry has transformed how it approaches product launches and merchandise strategy over the years. Major studios now consider merchandise as part of their overall revenue strategy from the earliest stages of production. This poll tests your knowledge about a groundbreaking product packaging innovation that changed how movie merchandise is marketed and sold to consumers.

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The 'Empty Box Campaign' where fans purchased certificates to redeem later for toys still in production
The 'Collector's Edition Vault' strategy where limited-edition merchandise was released only during theatrical runs
The 'Movie Replica Packaging' approach where merchandise was sold in containers resembling film props
The 'Theater Exclusive' model where merchandise was only available for purchase at movie theater concession stands